About

At I Am What I Am Shop, we believe that consistent inspiration can transform lives. Every product we create is designed to remind you of your strength, to keep your mindset grounded, your energy elevated, and your identity rooted in truth.

What began as a personal journey of journaling and daily affirmations became a mission to help millions of people reach their full potential. Each morning, I write in my journal and affirm who I am becoming. It is a practice of self-love, clarity, and intention. I created this brand so others could carry that same energy with them throughout the day.

From bold statement apparel to accessories that affirm your worth, our products are meant to be worn, felt, and lived.

Our Vision

To empower people around the world to embrace their strength and wear it proudly.

Our Mission

Our mission is to help millions of people reach their full potential by creating tools that encourage self-awareness, purpose, and personal growth. We are building more than a brand. We are building a movement that celebrates authenticity, courage, and transformation.

Who We Are | Our Core Values

We Are Your Daily Reminder

At I Am What I Am Shop, we are here to help you affirm your truth and live from your power. Whether you are starting your day with intention or pushing through difficult moments, we believe in your ability to rise.

Affirmations are not just words. They are tools. When worn with confidence, they become a daily reminder of who you are and who you are becoming.

Join the IAWIAS Family

We love hearing from our community.
Share your favorite affirmation with us at info@iamwhatiamshop.com

Ready to Start Your Affirmation Journey?

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